dazed & confused

archive message about

☾
20
Instagram: simrego
That's all folks x

# The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

(via themountainboy)

24,252 notes · Why haven't I been here already?!, ah, baffled,
  1. bound2earth reblogged this from capitoltech
  2. beyond-aesthetic-beauty reblogged this from turkquoise
  3. darling-everythings-0n-firee reblogged this from tigrefleurdelys
  4. tigrefleurdelys reblogged this from keep-on-and-move-on
  5. brookenapper reblogged this from c-adence
  6. keep-on-and-move-on reblogged this from indi-an
  7. amisupposedtocare reblogged this from capitoltech
  8. imanagemyself reblogged this from kalinikta
  9. themoonsshadow reblogged this from capitoltech
  10. tsirue reblogged this from capitoltech
  11. kalinikta reblogged this from capitoltech and added:
    Can I go here now or..?
  12. ruthless-llamas reblogged this from capitoltech
  13. infinitum-ultra reblogged this from danillavanilla
  14. capitoltech reblogged this from infinitum-ultra
  15. betterwithtime reblogged this from 0ceaneyess
  16. cheesewithholes reblogged this from fent0ozler
  17. youdontknowitbutiloveyou reblogged this from b-arefootnights
  18. officialwonderwoman reblogged this from lowkeyhyped
  19. aloha-janelle reblogged this from lowkeyhyped
  20. iam-wanted reblogged this from lowkeyhyped
  21. lowkeyhyped reblogged this from moneytalllikejordan
  22. krikrakrissa reblogged this from 0hyoufancy-huh
  23. a-little-more-sunshine reblogged this from thedarkestglow
  24. alliahfabian reblogged this from authenticbiatch
  25. lovelyymarlen reblogged this from purrple-sprite
  26. candycherriecola reblogged this from authenticbiatch
  27. monica-viviana reblogged this from gcvazquez
  28. madison-my-darling reblogged this from ayoocasianoo
  29. ayoocasianoo reblogged this from ivettemarieex3
  30. thebutterflyeffect1234 reblogged this from fuckedupchildren
  31. missybabee reblogged this from kingztooodope
  32. iswag-bitch reblogged this from ivettemarieex3
  33. gcvazquez reblogged this from purrple-sprite